heritage

heritage

Brother and sister Mila and Pedro García are the third generation to lead this family shoe-making firm. Mila holds the CEO post, while Pedro is the brand’s

creative director. They took over the reins from their father, who was also named Pedro García, as was their grandfather, who founded the firm in 1925.

Brother and sister Mila and Pedro García are the third generation to lead this family shoe-making firm. Mila holds the CEO post, while Pedro is the brand’s creative director. They took over the reins from their father, who was also named Pedro García, as was their grandfather, who founded the firm in 1925.

factory

factory

All the brand’s shoes are made at its own factory, located where the family

firm was founded, and where it remains to this day: Elda, a town with a

long tradition of shoe-making, in the Mediterranean region of Alicante.

All the brand’s shoes are made at its own factory, located where the family firm was founded, and where it remains to this day: Elda, a town with a long tradition of shoe-making, in the Mediterranean region of Alicante.

design lab

design lab

Every phase of production can be closely monitored by the company’s

creative directors, which is what makes their unique design process possible.

The combination of the designers’ talent and the skilled hands of the artisans turns the factory into a genuine “design laboratory,” where experimentation continues until the perfect aesthetic solution is found.

Every phase of production can be closely monitored by the company’s creative directors, which is what makes their unique design process possible. The combination of the designers’ talent and the skilled hands of the artisans turns the factory into a genuine “design laboratory,” where experimentation continues until the perfect aesthetic solution is found.

made in spain since 1925

made in spain since 1925

Ever since Pedro García opened his first shoe-making workshop in 1925,

all the company’s footwear has been manufactured in Elda. This is why the “Made in Spain” pledge is part of its corporate identity. In recognition of this guarantee of quality, the company is committed to ensuring that 100% of its commercial activity has a positive impact on the local economy.

Every phase of production can be closely monitored by the company’s creative directors, which is what makes their unique design process possible. The combination of the designers’ talent and the skilled hands of the artisans turns the factory into a genuine “design laboratory,” where experimentation

THE SIGNATURE SERIES

THE SIGNATURE SERIES

  • the soft slip-on

    the soft slip-on

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    PLAY VIDEO

  • the crystal pavé sandal

    the crystal pavé sandal

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  • the frayed satin sneaker

    the frayed satin sneaker

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    PLAY VIDEO

THE MAESTRO SERIES

THE MAESTRO SERIES

  • CHAPTER I

    CHAPTER I

    rubber & cork footbeds

    rubber & cork footbeds

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    PLAY VIDEO

  • CHAPTER II

    CHAPTER II

    jute soles

    jute soles

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    PLAY VIDEO