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BEHIND THE BRAND

BEHIND THE BRAND

Heritage

heritage

Brother and sister Mila and Pedro García are the third generation to lead this family shoe-making firm. Mila holds the CEO post, while Pedro is the brand’s creative director. They took over the reins from their father, who was also named Pedro García, as was their grandfather, who founded the firm in 1925. The company is now counting more than 120 employees and selling in nearly 40 countries across the world.

factory

All the brand’s shoes are made at its own factory, located where the family firm was founded, and where it remains to this day: Elda, a town with a long tradition of shoe-making, in the Mediterranean region of Alicante.

Factory
Design lab

design lab

Every phase of production can be closely monitored by the company’s creative directors, which is what makes their unique design process possible. The combination of the designers’ talent and the skilled hands of the artisans turns the factory into a genuine “design laboratory,” where experimentation continues until the perfect aesthetic solution is found.

made in spain since 1925

Ever since Pedro García opened his first shoe-making workshop in 1925, all the company’s footwear has been manufactured in Elda. This is why the “Made in Spain” pledge is part of its corporate identity. In recognition of this guarantee of quality, the company is committed to ensuring that 100% of its commercial activity has a positive impact on the local economy.

Made in Spain since 1925

THE SIGNATURE SERIES

yoshi

Castoro is a suede cowhide of the highest quality, with some very unusual characteristics. It is extremely soft, but has a thick and flexible consistency. This gives the designs suficient rigidity not to require internal structure or a lining, so that the use of seams can be reduced to the minimum.

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sarabel

Striking or subtle, crystal has been present in our collections since the very beginning. Our brand has explored their possibilities and pushed them further, rediscovering their brilliance from a modern perspective, outside their usual context.

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parson

An extremely novel raw-edge treatment that Pedro García uses to bring satin out into the daylight, freeing it from its exclusive association with evening wear.

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